01
Discover
A brand-forward mobile experience gives social visitors a real destination beyond a profile or link list.
OWNHAUS CASE STUDY · SELL
SOUL WITH
SKYLAR
A mobile-first digital home for a real catering brand—designed to move customers from social discovery into menus, experiences, and a clear catering request.
Industry
Catering & Events
Built by OWNHAUS
Website + SELL customer journey
The experience
SEE THE HAUS.
A food-first mobile experience designed to make the brand feel polished, personal, and easy to explore from the first craving to a catering request.
Soul with Skylar
SELL
Catering
A clear path from discovery to event inquiry.
SELL
Menus
Structured offers replace scattered menu graphics.
The brief
MAKE THE BRAND FEEL AS GOOD AS THE FOOD LOOKS.
Soul with Skylar already had the food, customers, personality, and real-world credibility. The digital experience needed to organize that business without turning it into a generic restaurant template.
Catering, private dining, brunch, and meal prep became clear customer paths. Menus that once lived as separate graphics became a browsable experience designed to move interest toward inquiry.
What we built
01
Mobile-first catering website
02
Structured digital menus
03
Catering inquiry workflow
04
Private dining requests
05
Brunch & meal-prep presentation
06
Customer lead capture
07
Responsive customer experience
Customer journey
FROM CRAVING TO REQUEST.
02
Explore
Customers understand the core experiences and browse structured menu options without opening static menu graphics.
03
Request
A focused inquiry captures the event type, guest count, contact details, and information needed to start the conversation.
04
Convert
The foundation supports the relationship as requests move toward ordering, payment, booking, and customer communication.
Behind the scenes
BUILT FOR THE BUSINESS, TOO.
The customer-facing experience organizes Soul with Skylar around the way people actually shop for catering and food experiences: understand the offer, explore the menu, choose the right experience, and make a request.
The same underlying SELL architecture can support food, product, retail, and home-based businesses while allowing each Haus to keep its own visual identity and customer experience.
The strategy connects the journey: social discovery → clear offer → menu exploration → catering request → customer relationship.
Your own website. Your own app. Your own customers.